We've been in a pretty long PRO-FACIAL HAIR period . . . especially beards. It seems like women have been all about beards for at least five or six years now.
But it looks like the whole beards thing may have finally PEAKED.
A new study out of the University of New South Wales in Australia found women only find beards attractive when they're RARE.
When most guys are clean-shaven, guys with beards stand out . . . and women gravitate toward them.
But now that beards are so popular, the clean-shaven guys stand out . . . so women are now leaning back toward THAT look being more attractive.