Finally, men can experience the butt-lifting magic of yoga pants. Much-talked-about activewear brand Lululemon is set to openstores exclusively for dudes in 2016.
While Lululemon already sells men’s gear, the new stores will be just for guys, presumably with a larger array of items to choose from. Currently, menswear only accounts for around 12% of Lululemon’s annual sales.
And the brand may be facing an uphill battle, considering most men are comfortable throwing on an old t-shirt and a pair of shorts to hit the gym. We can only hope that by the time these men-only stores open, Lululemon has figured out that whole see-through fabric thing.