Procter & Gamble’s men’s grooming sector is struggling, and it seems they may have scruffy hipsters to blame.
Experts say the rise in popularity of beards and mustaches has affected the company’s bottom line! That’s right- fewer guys are buying razors and other shaving supplies, choosing instead to let their facial hair run riot.
But it’s not all bad news- P&G believes the increase in body-shaving among men could potentially offset lost profits due to the beard trend. We’re going to leave that one alone.