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Do You Rely on Online Reviews?


One-in-Five Are Written by People Who've Never Even Tried the Product
 
If you're one of those people who checks out reviews on Amazon or Yelp before you buy something, go to a restaurant, or take a trip . . . make sure to remember this:  A lot of them are MADE UP.
 
According to a new survey, 21% of Americans who've reviewed a product or service admit they NEVER actually tried it.  
 
32% say they left a review of something they've never tried because they just felt like it.
 
23% left the review based on hearsay from someone else.
 
22% left the review because they didn't like the IDEA of the product.
 
19% left the review because they don't like the owner or manufacturer.
 
And 10% left the review to be FUNNY, like an Amazon spoof review.
 
79% of Americans say they always or sometimes check online reviews.  (YouGov)
 

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