26-year-old Anthony Olatunfe is a Nigerian who's been using Close-Up Toothpaste for seven years.
And he bought it because the commercials talked about the "Close-Up Effect" . . . where your fresh breath and white teeth would INSTANTLY make you more attractive to women. But it's been seven years . . . and it STILL hasn't worked for Anthony.
So now . . . he's SUING them.
Quote, "Right from college to now in my office, no girl ever agreed to even go out for a coffee with me, even though I'm sure they could smell my breath."
He says he even tried to kiss his female boss right after brushing his teeth with Close-Up . . . and she SLAPPED him. Also, the commercials said keep away from children, so he, quote, "beat up my five-year-old nephew for coming near [it]."
He's suing for an undisclosed amount. Close-Up is made by Unilever, and Unilever Nigeria declined to comment.