Talk about multitasking. Almost half of Americans use a second screen device while watching TV!
Unsurprisingly to anyone who’s ever live-tweeted The Bachelor, the most commonly-used second screen gadget is a smartphone. And almost 70% of second-screeners are simultaneously searching for content related to whatever they’re watching on TV (usually a reality show).
What’s really baffling is that only 13% say using dual screens enhances their TV-viewing experience. In fact, it may make it worse- according to a separate study, 70% report experiencing digital eye strain from staring at screens too long.