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Double-duty


Talk about multitasking.  Almost half of Americans use a second screen device while watching TV!  

Unsurprisingly to anyone who’s ever live-tweeted The Bachelor, the most commonly-used second screen gadget is a smartphone.  And almost 70% of second-screeners are simultaneously searching for content related to whatever they’re watching on TV (usually a reality show).  

What’s really baffling is that only 13% say using dual screens enhances their TV-viewing experience.  In fact, it may make it worse- according to a separate study, 70% report experiencing digital eye strain from staring at screens too long.
 




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