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How often do you wash your jeans?  After you wear them once?  Or, like most people, after you wear them so much that they're saggy and kinda smell and weigh three pounds more from dirt?  Apparently, even THAT'S too soon.  
Chip Bergh is the CEO of Levi's, and he says the right time to wash your jeans is . . . NEVER.
He says that's the best way to break them in . . . jeans get better and better the less you wash them.  Plus it helps the environment, because it saves water and energy if you avoid washing them.
He says, quote, "I know that sounds totally disgusting, I know it does.  But believe me, it can be done.  You can spot clean it, [then] air dry it, and it's fine.  I have yet to get a skin disease or anything else."  

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